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The Digital Living Room: Sony's new CEO gets UX religion

diglr:

From the Wall Street Journal:

New Sony CEO Kazuo Hirai described his strategic goal as teaching the company’s 168,000 employees that past successes in manufacturing must be replaced by selling the harder to quantify ‘user experience’.

The world has moved on, he said, “We can’t just continue to…

Source: diglr

    • #sony
    • #wall street journal
    • #ux
    • #user experience
    • #selling ux
    • #kazuo hirai
  • 3 months ago > diglr
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